Role: Digital Growth Architect & Sales Strategist

Timeline: Q1 2026 (90 Days)

Budget Efficiency: 19.8x ROAS (Return on Ad Spend)

Gross Revenue: ₦25,069,870

The Challenge

Scaling a regional beauty brand in a high-competition market while managing a 75% inventory deficit. The goal was to maintain high revenue velocity without overspending on "vanity" engagement.

Pillar 1: Local SEO & "Search Trap" Infrastructure

• Strategy: Engineered a dominant Google Business Profile (GMB) and YouTube SEO funnel to capture "High-Intent" buyers.
• Result: Achieved #1 Local Ranking in Ibadan for "Lip Gloss Materials" and "Wholesale Starter Kits."
• Data Point: 342 monthly high-intent customer interactions (Direct calls and store directions).
• Content Lead: Generated 1,300+ organic views in 5 days for the ₦60k Starter Kit campaign via YouTube Search.

Verified #1 Organic Ranking for 'Lip Gloss Materials' in Ibadan.

Pillar 2: Performance Marketing & CPC Optimization

• The Pivot: Audited legacy ad accounts and moved from broad "Social Media Hype" to Buyer-Intent Funnels.
• Efficiency: Successfully reduced Cost Per Click (CPC) from ₦430 to ₦91.